Google: Time for world domination?

[Alucard_The_Great]

Brace yourself this is gonna be a long ride. Thursday 22nd September 2005

Google: Time for world domination?

Elinor Mills
CNET News.com

All the pieces could now be in place for a move to usurp Microsoft at the top of the tech tree

 
Google's one-of-a-kind computer network gives it a chance to surpass Microsoft to become the most dominant company in tech, according to the author of a recently published book on the search giant.

Google already has plenty of influence. It handles nearly half of the world's Web searches. It's hiring some of the biggest names in the industry, from Kai-Fu Lee of Microsoft to the legendary Vint Cerf. And it has become such the topic du jour in Silicon Valley that its search for a new corporate chef warrants significant local news coverage.

But what's next? Author Stephen Arnold has closely analysed Google patents, engineering documents and technology and has concluded that Google has a grand ambition — to push the information age off the desktop and onto the Internet. Google, he argues, is aiming to be the network computer platform for delivering so-called virtual applications, or software that allows a user to perform a task on any device with an Internet connection.

"Google is this era's transformational computing platform and could be about to unseat Microsoft from its throne," Arnold writes in a summary of his ebook, The Google Legacy: How Google's Internet Search is Transforming Application Software,  published this month.

For all of its wild success, about 99 percent of Google's revenue still comes from advertising, mostly from Internet keyword searches. Certainly, it has built on the core business, adding everything from the Gmail free Web-based email service to Google Earth, a satellite mapping service. And it has plenty of cash to spend on new technology — nearly $7bn in cash, $4 billion alone from a secondary stock offering on 14 September.

The big question, of course, is what exactly chief executive Eric Schmidt & Co. plan to do with that war chest.

In his ebook, which is available in PDF form only, Arnold concludes that Google has created a supercomputer ready to deliver a host of applications to anyone with a Web browser.

"Google is setting itself up to be an application delivery system for any type of device," said Arnold, who has been a technology and financial analyst for 30 years. He has helped build the technology management practice at Booz Allen & Hamilton, served as a technology strategy officer at Ziff Communications, and worked on US West's electronic yellow pages and personalization tools used by @Home. "That is a different type of paradigm from Microsoft's [desktop-centric world]," he said.

Arnold's research goes well beyond speculation that Google will buy Chinese portal Baidu.com, in which it already owns a small stake, or move further into the soon-to-explode VoIP market, beyond its voice chat-enabled Google Talk instant-messaging service.

The notion of a network computer isn't new. Sun chief executive Scott McNealy has for years been saying "the network is the computer." Oracle chief executive Larry Ellison formed a company around the idea. It was called the "New Internet Computer Company," and it sold Web surfing devices before shuttering two years ago.

But unlike Sun and Oracle, Google's timing could be impeccable, Arnold argues. "Sun defined it. Ellison tried to build it. But Google owns it," he said.

The secret sauce
In short, from early on, Google founders Sergey Brin and Larry Page resourcefully figured out how to cluster lots of cheap servers and open source software, configured in parallel, according to Arnold.

Indeed, Google representatives proudly display the company's unique rack-mounted server system to visitors to the Mountain View, California, campus.

"Google's architecture can scale. Using commodity hardware, Google can deploy more capacity at a lower cost and more quickly than a competitor relying on a system built with brand-name hardware," Arnold writes in his book.

Google's move into Web services — its Desktop Search and Sidebar products, for example — has prompted Microsoft to reorganize and combine MSN with its platform products group to help the software giant fight off Google's encroachment on its turf, said Frank Gillett, an analyst at Forrester Research.

Dark fiber, wireless
The reports of Google's interest in unused fibre-optic cables also known as dark fibre, seems to support Arnold's theory.

"Dark fibre will enable greater dependency on what I call virtual applications," he said. "Once those high-speed connections link the dozen or so Google data centres, they will do stuff better, enable much more than telephony, media delivery."

Joe Kraus, a founder of the Excite.com portal that merged with Internet service provider @Home before filing for Chapter 11 bankruptcy in 2001, agreed that Google executives are likely to be thinking big, although he acknowledged he "doesn't have the slightest clue" what they are doing.

"They've been buying dark fibre for a good five years. It allows them to have such cheap communications between all their data centres," said Kraus, chief executive of online start-up JotSpot.

"A lot of people have talked about Google's core ability to host thousands of applications and being your desktop in the sky," he said. "They certainly never fail to take advantage of it when launching new products."

Google also has invested in Current Communications Group, a provider of broadband-over-power-line technology. In addition, there are rumours that Google is eyeing satellite technology that drives its 3D Google Earth application.

"They said, back when they invested in the Internet-over-power-lines company, that part of their corporate mission is 'promoting universal access to the Internet for users,'" said Danny Sullivan, editor of Search Engine Watch. "They seem to think they need to make sure everybody can get online, and running your own network certainly makes that a lot easier."

This week, Google quietly launched Google Secure Access, a beta version of a downloadable client application that allows users to establish a secure, encrypted network connection while using a Wi-Fi wireless network. The program can be downloaded at certain Google Wi-Fi locations in the San Francisco Bay Area, Google said, without stating exactly where those locations are.

The company also has been working with San Francisco company Feeva on Wi-Fi access since earlier this year, Feeva spokesman Keith Kamisugi confirmed on Tuesday. He declined to elaborate, except to say that Feeva and Google offer a free Wi-Fi hot spot at the trendy Union Square shopping area in downtown San Francisco. People who connect to the network see a Google Search splash page, Kamisugi said.

Google spokesman Nate Tyler told Reuters that it was running a limited test of a free wireless Internet service, called Google Wi-Fi, with hot spots in a pizza restuarant and a gym located near the company's headquarters.

Google also recently purchased Android, a...


(Ill post more in a new post..)

(edited for line breaks of doom- Dam)

[Alucard_The_Great]

(hey I deserve more posts! )

... wireless software start-up, and was looking to hire a global infrastructure strategic negotiator to ink dark fibre contracts as part of a "global backbone network".

Offering Internet access gets more potential Google users online and gives the company another way to target consumers with ads, particularly location-based advertisements for wireless users.

Google, which tends to keep long-term plans under wraps, did not return an e-mail seeking comment for this story. (Google representatives have instituted a policy of not talking with CNET News.com reporters until July 2006 in response to privacy issues raised by a previous story.)

Some people speculate the company will use the dark fibre to build a massive US network that would rival those of some of the largest Internet backbone providers such as MCI and AT&T. As that theory goes, Google would use this network to shuttle traffic across the US between its data centres. Then it would use a wireless network to distribute the content locally to end users.

Voice, video
VoIP is also a likely target, analysts said.

"If the traffic is flowing across the Internet, you have no idea how many routers the traffic has gone through, which can impact the quality of the call," said Michael Howard, an analyst at Infonetics Research. "But if the traffic travels on your own network, you can control the quality. That could be reason enough to build a network."

Video is another possibility. Google hosts people's downloaded video for free and indexes and searches it.

"It's pretty evident that they will have some play in video distribution. How that's going to come out is still a mystery," said Vamsi Sistla, director of broadband and digital home/media at ABI Research.

Like many other large companies with high bandwidth needs, Google could be building its own network simply to be saving money.

"I would imagine that Google must be paying someone a lot of money to keep its data centres running and in sync," Howard said. "So it makes perfect sense for them to build a network themselves to connect their data centres."

Gartner analyst Allen Weiner, who predicts Google will eventually develop a Google phone, said becoming an application delivery platform would be "part of [Google's] intellectual property DNA ."

"If they built out a hosting platform for people to upload all kinds of content that could be searched by Google and monetised by Google, like video and podcasts... it takes money to do, and with the search capabilities as their strong suit it could be something they could do," Weiner said. "Google could say, 'We'll host it for you; you point to us.' That could be huge."

(Same- Dam)

[Mageknight Locke]

bill (satan) gates needs his arrogant complacent ass kicked anyway, so go google!

[AlucardRose]

I back up Google and all its righteous fury. The stock has gone up like MAD  since the last post on this topic and it looks like theres no stopping it. Its atleast the greatest technology stock; if not the greatest stock of all time.

[olroxshade]

well Google is dominating so quick,like AOL and yahoo!,the only hope is:
an aliance (I am not smart enough to use polite words) trevor and alucard,google and yahoo will formate alliance
the both are useful and cool
Yahoo:mail and employer report(and my comunyty)
Google:search and the lucky search

[Darkmoon]

Ack! A revived topic, long thought dead!

Kill it with fire!

[Robo-AgentKiri]

ok, here is how i see it. Google stock is owning. and from what i gather, will continue doing so. and as long as there are users of such a sabisu, i would say that google will eventually become the parasite of the internet that eventually infests it completely, turning the internet iteslf into google. and from then on, the internet will be known as google.

[AlucardRose]

Over 440 dollars a share....LOL

[olroxshade]

Yay! the topic revive again,somebody call D´moon.....ACKKKK!!!!
now it´s fixed?

[Robo-AgentKiri]

lol. it is at like, 466 bucks, or something. i should know. i have it on a friggin weird stock sim... anyways, GGX FO LIFE

[Quientin]

how the hell did this become a new topic?

[Darkmoon]

People started posting in it again for some reason...

[olroxshade]

For the same reason like me,for be new?,remember,accidentaly I revive this topic...... 

[Robo-AgentKiri]

wow. i thought accidental revival was done by necromancers. good thinking. 

[AlucardRose]

Well looks like google is finally slowing down a bit. Wasnt there like some sort of huge issue with them and the government? The stock has gone down a lot. Like a 80 dollars >_>

[Jorge D. Fuentes]

Yeah the deal was that Google refused to show google search information (disclose it) to the government, 'cuz they wanted to use all searches from all sites in order to 'fight terrorism' (though I think there was some pornography or child porn in the discussion).

Google refused.

Then they caved and started disclosing it.